The latest Infinity range has now made its way online, fear not there will be; four new tees, a hoody and a beanie. The guys have even teamed up with Front / Honour Over Glory photographer Jordan Green, for an impressive lookbook.

Infinity Inc describe this new change on the new line as “I have drawn everything in the range by hand with marker pens, as I wanted to go down a more raw, primitive route to the illustrations than before. This move is inspired by a lot of graffiti art and the artwork coming out of the US/UK hardcore scenes at the moment, as I felt previous ranges were fairly run of the mill and lacked in uniqueness.”

What do I Think? The brands direction has undergone an about change of direction, is this direction going to be a success? Does anything jump out at me that I love, sadly no. I have to say the Athens tee design is my favourite, and the lookbook shoot is awesome. Kudos to Jordan Green he clearly is atop of his game, but I can’t say this is for me. That said, I can see this line taking the brand up a couple of levels and more success is on their way.

Infinity Inc Online Store | Facebook | @infinityinc_

Jared Thompson
Co-editor and writer for Indie Minded since its launch and under its previous guise of The Tee Gazette. I also run popular design blog Design Juices.