“My Culture, My Swag” is the brand’s motto, I’d agree with many of you who are maybe clicking away now. ‘Swag’ should be banned, maybe I should ban all emails which include a brand telling me how big their swag is?
Aside from me thinking the brand name is missing a vowel, brand owner Jonathan tells me it mean to shorten from Artistic Passion which stems from him designing in high school. The designs are still stuck in high school, as much as you want to encourage people the brand has a lot to grow from which its small roots.
I’ve not even got to the part where designs are being sold from a blogspot site, put this atop of your lists of things to do before you do anything. Don’t sell via a ‘blog’ if you don’t want a bespoke site, work with big cartel or storenvy or similar. Is it just me who would never buy anything from a setup like this?
The brand has a lot to improve upon, I’d encourage them to listen to all comments to improve. Otherwise I can only see it stuck in high school swagging with the teenagers.