Indie Brand Spotlight Freedom54
FREEDOM54 is a clothing company inspired by the universal appeal of the African Aesthetic. We create original designs by fusing traditional African art customs with modern typography and urban fashion.
‘Drawing its name from the 54 independent nations forming the African continent, FREEDOM54’s clothing covers a spectrum as vast as Africa itself, with designs as diverse as its many peoples. We strive to stay true to our concept of using the strong standard of beauty present in the African Aesthetic to create distinctive designs which promote both the value of individualism and the virtue of tradition in today’s society.’