Six Questions With LaceiSix Questions With LACEI

Today begins a new series here on Indie Minded called “Six Questions With…,” a series of interviews with emerging artists, musicians, and bands focusing on the music scene and how they live within it. Over time, the questions may change, but the sentiment will stay intact. This is a way for independent artists to be discovered by new fans on a global scale.

Within in each post, you will find all of their social media links, and also either a link to their music, or the ability to stream at least one of their tracks or videos, depending on the availability.

We hope you enjoy this series, and if you know anyone that might be interested in being part of it, please have them reach out to us for more information.

First up, we’ve got an indie pop/electronica band based in Los Angeles. We’ve covered LACEI in the pages of Indie Minded before, and we are big fans. Not only do they put out great music, but they are big supporters of what we do here. They’re forever sharing our content, and are just plain awesome.

For those who may not be familiar, please tell us about your music: the type of music you play, where you are from, and how you got started?

First off, thank you Kelly and IndieMinded for your constant support and for featuring us in this extremely cool, innovative series!

We are LACEI, an indie pop/Indietronica band based out of Los Angeles. Our music merges musical concepts, genres, and styles which gives us a different and innovative sound.

Viktor: I’m from a small town called Jönköping in Sweden. In 2010, I got recruited to play football (soccer, lol) at a university in LA where I later met Jess. Jess is from Torrance. She started playing piano at four and writing at age eight. We eventually met in a music business class and eventually decided to start doing music together. Since then we’ve created LACEI and have been working on this project for about two years now.

As an artist, how do you define success?

Viktor: We think success is being able to impact people’s lives and also being able to do what you love every day. It doesn’t matter if you are the biggest artist on the planet or someone who struggles with getting by, if you can do what you love while impacting or influencing others, we believe you have succeeded.

What do you find to be your greatest struggle when it comes to the music business?

Viktor: Today, everything is about following and/or money. If you don’t have a great following or a lot of money, it’s extremely hard for musicians to get by and have good shows. In LA, we have something called “pay to play,” which essentially means, you need a certain amount of people to pay to see you. If that number doesn’t show up, you must pay yourself. Because of this, we started our own event with our friends called “Shmooze & Booze” to focus on the thing that matters, the art! (Check it out on FB) This was us beating the system!

If you could only play ONE of your songs for the rest of your career, which one would it be? 

Jess: As of now, we both picked “Sufferer” because it’s really fun to perform! The song itself has a meaning we both closely connect to and we also think others can relate to the message as well. However, once we release our new music, it’s going to be one of those songs haha!

Who do you consider your greatest influences? 

Viktor: My greatest musical influences are: Koan Sound, Bon Iver, Pink Floyd, and Rudimental. I feel like our songs often have elements from all those artists.

Jess: I listen to a lot of different music so this is a hard question, but I absolutely love Pink Floyd. Their lyrics, instrumentation, and experience they’ve created through numerous concept albums blows my mind. I love Nirvana and how raw they were. I also like more current artists such as Tinashe and SZA.

Outside of music, what do you like to do that you feel contributes to the creativity that you tap into for your music? 

Viktor: I look for sounds everywhere I go. Wherever I am I try to listen to different sounds so I can try and recreate them when I come back to the studio. In addition, I watch a lot of movies and tv-shows. Different stories inspire me and I try and incorporate them into the music.

Jess: I’m somewhat of a current generation hippie, meaning I’m extremely spiritual. I love meditating, reading about Quantum Physics, and astronomy. If you listen to the sounds of the instruments and the lyrics close enough, you’ll see this influence is present in the music. 


Kelly Murphy
Owner, writer, and editor of Indie Minded; Social Media Marketing & Relationship Consulting via Indie Minded Media; Be sure to give me a follow on Twitter @IndieMurphy or @IndieMindedMedia