Sugar by Juice
Boston-based indie rock-hip-hop seven-piece band Juice has released the video for their track “Sugar,” which is the first track to be released from their upcoming release Workin’ on Lovin’, which is set to release on June 15th.
“We really wanted to get into the band here. With a project like this, there’s a real opportunity to capture individual personalities as well as their relationships among one another. We wanted to provide a cool space where that process would happen effortlessly. Once that was in place, the rest came easy. Our director Mike Badami wanted to co-direct with the band, and our videographer Anthony Simpkins is great, so it was collaborative and really fun. We shot loosely, but with lots of attention and purpose in pre and post production. It was shot in a day at Welcome To 1979 Studio in Nashville, aptly named, it actually looks and feels like the 70s on the inside. The building was originally a vinyl pressing plant. The classic, real environment of the space was perfect for Sugar, which mixes some old-school styles of music with some new ones. We’re excited to finally give the song a visual platform where people can explore the band.” – Juice
I am relatively new to Juice, and was pleasantly surprised when I heard their music, they’ve got a great sound that is ripe for radio. I look forward to hearing the rest of the new music when it is released.
Check it out and let us know what you think!