You probably don’t need telling that online video is an important part of your marketing strategy. Today, online videos are some of the most popular content types out there, gaining thousands of views, likes, and follows for companies that may have struggled to get that kind of exposure from written or imagery content alone. As it stands today, almost half of marketing executives agree that they are budgeting for video marketing, with brand-sponsored video content growing in views. But, with an increasing number of brands wanting video, many marketers are confused as to where to start. Your first step is finding a video marketing company that you can work with. Here are our top tips for finding the right one for you.

#1. Experience:

First things first; you will want to work with a video marketing company that has a lot of experience. This could be from a company that’s well-established and has worked with hundreds of past clients, or a new start-up that you want to support, which is run by individuals with plenty of relevant experience in the film and television industry. Don’t be afraid to speak to the people who you’ll be working with and ask them about the experience that they have – most will be more than happy to share this information with you, as they know just how important it is to their clients.

#2. Location:

The good news is that it often doesn’t matter where a video production or video marketing company is located, as more often than not, they will be able to travel to a location of your choice to film. However, this doesn’t mean that you shouldn’t take the location into consideration. Choosing a video marketing company that is located in a great place for filming can help your budget stretch further as you won’t need to continually cover the cost of travel. Check out video production in Miami for an experienced company in a wonderful location.

#3. Know the Purpose of Your Video:

Once you’ve narrowed down some potential companies to work with, you need to take the time to ensure that you are decided on the purpose of your video. The best part of working with a video production team is that you can involve them early on to help you develop and build a creative concept. To do this effectively, you’ll need to know exactly why you are creating a video in the first place. Are you looking to announce a rebrand or introduce a new product? Are you showcasing your brand’s personality, or engaging with your community in a new way?

#4. Be Open to Ideas:

Last but not least, a lot of video production companies have created some amazing content, so never be closed to any ideas and suggestions that they may have. In fact, marketers and company owners who proactively ask their video production company for advice and ideas tend to end up with better results than those who do not. Remember that you’ve chosen to partner with an expert for a reason!

If you found this information helpful, we’d love to hear from you in the comments.  

Kelly Murphy
Owner, writer, and editor of Indie Minded; Social Media Marketing & Relationship Consulting via Indie Minded Media; Be sure to give me a follow on Twitter @IndieMurphy or @IndieMindedMedia