We are thrilled to share with you the new video from Ontario-based indie alt-rockers Arkells called ‘Relentless.’ The single will appear on their newest CD, Rally Cry, due out on October 19th. 

Here’s a bit about the video:

“Most songs illicit some immediate visual cues,” explains frontman Max Kerman. “For a song like ‘Relentless,’ we knew a few things: we wanted it to be night time. We wanted it to be somewhat mysterious. And we wanted it to be a little strange.

“Musically, the song itself is somewhat of a departure for us so we wanted the video to look and feel different from our other videos,” he continues. “Those were the general conversations we had with Mark. He took those ideas and cooked up something we wouldn’t have been able to articulate on paper. He said, ‘In the darkness, you’re chasing for the light.’ ‘Relentless’ is about that.”

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Kelly Murphy
Owner, writer, and editor of Indie Minded; Social Media Marketing & Relationship Consulting via Indie Minded Media; Be sure to give me a follow on Twitter @IndieMurphy or @IndieMindedMedia