Novo Amor Tackles Loss, Coming Of Age in ‘Utican’
Welsh singer-songwriter and multi-instrumentalist Novo Amor (aka
Speaking about the “Utican” video concept in more detail, director Ethan Graham shares: “It’s a culmination of meanings – from a young boy’s realization of looming adulthood and sexuality to he and his father coming to terms with the loss of his mother. His memory of her is slowly deteriorating and the only way he can hold onto this is by wearing her dresses and applying her make-up the way she used to when he was a little boy. It’s an emotive coming-of-age story that nurtures a masculine relationship in a beautifully delicate way.”
Expanding on the thoughts behind the song itself, Novo Amor shares: “Musically, Utican represents a proud, celebratory realization that you don’t need something in your life. You are no longer a resident of your past.
“The name “Utican” refers to the idea of becoming a resident of Utica, a place in which I’ve spent a fair bit of time and started to feel at home. Utica is more of a metaphor for that time of my life, rather than the actual place.”
Some deep issues being tackled with this track and video. Give it a look and keep your eye out for Birthplace later this fall.